Strategic Marketing Assignment Example | Topics and Well Written Essays - 2000 words

Strategic Marketing - Assignment Example the researcher ventures to critical evaluate the four major components of market orientation which in turn enables companies to satisfy the needs and demands of their customers thereby maximizing value for the shareholders. Given the fact that companies puts the interest of customers on top of their priority list, their level of satisfaction is enhanced by several strategies implemented by company managers that are aimed towards proper competitor profiling and inter-functional coordination. All of this is achieved via adequate collection of analysis of market intelligence. In this particular project the researcher will conduct a critical assessment of all of the above mentioned factors as well as highlight the effectiveness with which the researcher’s company conducts market orientation. By doing so, the researcher will be able to identify the gaps that exist in the company’s market orientation strategies and make appropriate recommendations to the managing director. The report is being addressed to the managing director of XYZ Company with the underlying aim of setting forth the effectiveness of the company with respect to the fundamental components of market orientation. Given the fact that having an effective marketing orientation strategy in place is one of the most pivotal activities to be performed by an organization, the researcher endeavours to pin point certain strategies that would enable the organization to enhance its market orientation effectiveness. In a world that is characterized by rapid changes in customer preferences, even faster progress in the field of technology and increasing intensity of competitive contention, it becomes pivotal for organizations to develop a mechanism in order to generate information related to the market, analyze the same and respond in view of that. The cluster of activities set forth by organizations everlastingly in order to scrutinize, analyze as well as respond to the transformations in the market is termed as